//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Spieltheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Managing negative reviews : th...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Spieltheorie
Consumer behaviour
8
Konsumentenverhalten
8
Advertising effects
6
Werbewirkung
6
Computerspiel
5
Video game
5
Viral marketing
5
Virales Marketing
5
Internet marketing
4
Online-Marketing
4
Advertising
3
Brand
3
Brand image
3
Brand management
3
Emotion
3
Markenartikel
3
Markenführung
3
Markenimage
3
Werbung
3
Beziehungsmarketing
2
Brand attitude
2
Brand memory
2
Cognition
2
Game theory
2
Holiday behaviour
2
In-game advertising
2
Kognition
2
Netherlands
2
Niederlande
2
Relationship marketing
2
Urlaubsverhalten
2
destination emotion
2
entertainment service
2
loyalty
2
service quality
2
value
2
video-on-demand
2
Access platform
1
Advergame
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Dwivedi, Yogesh Kumar
2
Ghosh, Tathagata
2
Sreejesh, S.
2
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
2
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->