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Location games offer simple and parsimonious frameworks for analyzing a host of issues from political competition to … product positioning and business strategy. In this chapter, we review existing approaches to modeling spatial competition …
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The effect of price regulation on generic market entry and welfare in the presence of (persuasive) advertising is analysed. An incumbent has the possibility to invest in advertising targeted at the physician. Advertising creates vertical product differentiation between brand-name drugs and its...
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