Building on the seminal paper of Ordover, Saloner and Salop (1990), I study the role of reputation building on … foreclosure in laboratory experiments. In one-shot interactions, upstream firms can choose to build a reputation by revealing … their price history to the current upstream competitor. In particular, integrated firms can establish a reputation to …

We develop a theory of collective brand reputation for markets in which product quality is jointly determined by local … yields a theory of optimal brand size and revenue sharing that applies to platform markets, franchising, licensing, umbrella …