Ordered social life requires rules of conduct that help generate and preserve peaceful and cooperative interactions among individuals. The problem is that these social rules impose costs. They prohibit us from doing some things we might see as important and they require us to do other things...

Das Konzept des Franchisings -- Die Modellierung von Dilemmastrukturen -- Die Entstehung von Kooperation -- Positive Analyse - Kausalität zwischen Dilemmastrukturen und Franchising -- Normative Analyse - Ethische Würdigung -- Ergebnisse und Ausblick.