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Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Amrouche, Nawel; Martín Herrán, Guiomar; Zaccour, Georges - 2008
Persistent link: https://www.econbiz.de/10003786967
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A shelf-space-dependent wholesale price when manufacturer and retailer brands compete
Amrouche, Nawel; Zaccour, Georges - In: OR spectrum : quantitative approaches in management 31 (2009) 2, pp. 361-383
Persistent link: https://www.econbiz.de/10003805876
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Product distribution and coordination strategies in a multi-channel context
Yan, Ruiliang; Guo, Peijun; Wang, John; Amrouche, Nawel - In: Journal of retailing and consumer services 18 (2011) 1, pp. 19-26
Persistent link: https://www.econbiz.de/10008839787
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Implementing online store for national brand competing against private label
Amrouche, Nawel; Yan, Ruiliang - In: Journal of business research : JBR 65 (2012) 3, pp. 325-332
Persistent link: https://www.econbiz.de/10009507203
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Aggressive or partnership strategy : which choice is better for the national brand?
Amrouche, Nawel; Yan, Ruiliang - In: International journal of production economics 166 (2015), pp. 50-63
Persistent link: https://www.econbiz.de/10011334066
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Can a weak retailer benefit from a manufacturer-dominant retailer alliance?
Amrouche, Nawel; Yan, Ruiliang - In: Journal of retailing and consumer services 20 (2013) 1, pp. 34-42
Persistent link: https://www.econbiz.de/10009701597
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Branding decisions for retailers' private labels
Amrouche, Nawel; Ben Rhouma, Tarek; Zaccour, Georges - In: Journal of marketing channels : ... distribution … 21 (2014) 2, pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
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Mail-in-rebate and coordination strategies for brand competition
Amrouche, Nawel; Pei, Zhi; Yan, Ruiliang - In: International journal of production economics 247 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013339083