The paper deals with the problem of political communication in computer game: The Elder Scrolls V: Skyrim (Bethesda Softworks, 2011). Skyrim model of political communication can be considered as prototype of modern postmodern model of organization of political life.We considered interrelations...

The paper is devoted to the analysis of strategies of maintaining of PR-agency's online reputation. Reverchuk N.I. in work "Influence of marketing security on the company's business reputation" define online reputation of the company as complex of evaluative ideas of target audiences about the...

Article deals with the problem of the involvement of Russian youth in playing online digital games.We made sociological investigation of 250 of young gamers in Russia (St.Petersburg). The main research method is questionnaire. The questionnaire was conducted to reveal the involvement of Russian...

Our investigation is devoted to the problem of place of digital online games in players's value structure. This investigation is based on the scheme: “qualities of games – consequences – new system of value orientation'' (IQON). We made the analysis of efficiency of this scheme using...

Russia is a country where feminism is criticized by society and its propaganda is not approved. Therefore, it was expected that such a topic as sexism in RPG games is not interested in the Russian audience. However, our study showed that this is not entirely true. We conducted a focus group with...