analysis which relies on pricingdata instead of choice data. Since pricing data lead in many cases to a different ordering … comparative performance of the single theories differs significantly under these threetypes of pricing data. …

We study the optimal pricing problem of a firm facing customers with limited attention and capability to process … firm's price optimization problem and characterize the pricing and revenue implications of customer's limited attention. We … heterogeneity, and study extensions such as multiple products, competition, and joint inventory and pricing decisions. We also show …