Singh, Ramendra; Singh, Rakesh - In: Journal of Indian Business Research 4 (2012) 3, pp. 140-157
Purpose – The purpose of this article, based on the Indian philosophy of Karma that all individual actions have the … power to bring joy or sorrow based on the nature of action, is to propose a new construct, salesperson's Karma Orientation … philosophy of Karma yoga, and on self‐leadership, and self‐control to propose the new construct, its antecedents, and …