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Dissertationen ; 2925 (2004)
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Universität St. Gallen - HSG
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Building Brands through Event Sponsorships: Providing On-Site Audiences with a Vivid Brand Experience
Coppetti, Caspar F.
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2004
Der Erfolg eines Sponsoring-Engagements hängt entscheidend von der Umsetzung in Kommunikation und Event-Marketing ab...
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