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Perspektiven des Sportsponsoring
Babin, Jens-Uwe - 1995
Persistent link: https://www.econbiz.de/10000544510
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Strategische Markenführung im Sport mit Sponsoring und Eventmarketing unter Berücksichtigung der Auswirkungen auf den Sport
Ostermann, Frank - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003893031
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Marken im Szenesport : die Rolle und Strategien kommerzieller Akteure
Spale, Cyrill - 2015
Persistent link: https://www.econbiz.de/10010493103
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Profifußball und Ökonomie
Berens, Wolfgang (ed.); Brast, Christoph (contributor) - 2003
Persistent link: https://www.econbiz.de/10013441297
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Globalization of Sports : the Case of Professional Football and itsInternational Management Challenges
Dolles, Harald; Söderman, Sten - Deutsches Institut für Japanstudien <Tokyo - 2005
The formation and the diversity of most types of organizations goinginternational are well researched. However, some aspects of postmodernlife, such as sports and entertainment, are presently growing in importanceand management complexity.
Persistent link: https://www.econbiz.de/10005850189
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The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
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Determinants of business engagement with regional sport events
Mackellar, Joanne - In: European Sport management quarterly : ESMQ 15 (2015) 1, pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
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How to use a sponsorship plattform to support an international master brand strategy : the UniCredit UEFA champions league sponsorship
Penna, Daniele; Guenzi, Paolo - In: The journal of brand management : an international journal 21 (2014) 2, pp. 133-149
Persistent link: https://www.econbiz.de/10010252612