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Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
Bee, Colleen; Dalakas, Vassilis - In: Journal of marketing communications 21 (2015) 6, pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
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The simultaneous sponsorship of rival teams : beyond ingroup favoritism and outgroup animosity
Bee, Colleen; Dalakas, Vassilis; Chen, Johnny - In: Psychology & marketing 39 (2022) 1, pp. 196-213
Persistent link: https://www.econbiz.de/10012796085
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Introduction to special issue on sport marketing and sponsorship
Bee, Colleen; Dalakas, Vassilis - In: Journal of business research : JBR 124 (2021), pp. 695-697
Persistent link: https://www.econbiz.de/10012494003
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Are you with us or against us? : the role of threat and anger in sport sponsorship
Bee, Colleen; King, Jesse; Stornelli, Jason - In: Journal of business research : JBR 124 (2021), pp. 698-707
Persistent link: https://www.econbiz.de/10012494004