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~subject:"Sponsoring"
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The Effectiveness of Sponsorsh...
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Sponsoring
recognition
181
Recognition
150
recall
59
Recall
55
Consumer behaviour
36
Konsumentenverhalten
35
Advertising effects
20
Werbewirkung
20
Experiment
19
Motivation
18
Sponsorship
18
Advertising
16
Leistungsmotivation
16
IFRS
15
Work motivation
15
Brand image
14
Brand management
14
Markenführung
14
Markenimage
13
Corporate disclosure
12
Theorie
12
Theory
12
Unternehmenspublizität
12
field experiment
12
Accounting
11
Brand
11
Sports
11
sponsorship
11
Disclosure
10
Measurement
10
conformity
10
disclosure
10
employee motivation
10
reciprocity
10
Arbeitszufriedenheit
9
Human Resource Management
9
Internet marketing
9
Leistungsanreiz
9
Markenartikel
9
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English
14
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Biscaia, Rui
3
Andreini, Daniela
1
Astous, Alain d'
1
Baim, Dean V.
1
Bellavance, François
1
Bergamaschi, Mara
1
Bhattacharjee, Debashree Roy
1
Boerman, Sophie C.
1
Calabuig Moreno, Ferran
1
Carrillat, François A.
1
Correia, Abel
1
DeGaris, Laurence
1
Eid, François
1
Garcia-Madariaga, Jesus
1
Gee, Sarah
1
Geurin, Andrea N.
1
Goukasian, Levon
1
Gray, Dianna P.
1
Grohs, Reinhard
1
Karg, Adam
1
Kuanr, Abhisek
1
Kwak, Dae Hee
1
McDaniel, Stephen R.
1
McDonald, Heath
1
Misch, Marilyn B.
1
Moharana, Tapas Ranjan
1
Neijens, Peter C.
1
Pedeliento, Giuseppe
1
Pedreño-Santos, Ana
1
Pradhan, Debasis
1
Reijmersdal, Eva A. van
1
Reisinger, Heribert
1
Rocha, Claudio
1
Rosado, António
1
Ross, Stephen
1
Salo, Jari
1
Santos, Manuel Alonso dos
1
Stotlar, David K.
1
Sánchez-Franco, Manuel J.
1
Torres-Moraga, Eduardo
1
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International journal of sports marketing & sponsorship
2
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of sport finance
1
International journal of sport management and marketing : IJSMM
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Management decision : MD
1
Psychology & marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
14
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1
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
2
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
3
Sponsorship effectiveness in professional sport : an examination of
recall
and
recognition
among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
4
Olympic sponsorships, stock prices, and trading activity
Baim, Dean V.
;
Goukasian, Levon
;
Misch, Marilyn B.
- In:
International journal of sport finance
10
(
2015
)
2
,
pp. 175-195
Persistent link: https://www.econbiz.de/10011284947
Saved in:
5
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
6
No more "good" intentions : purchase behaviors in sponsorship
Zaharia, Noni
;
Biscaia, Rui
;
Gray, Dianna P.
;
Stotlar, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011489239
Saved in:
7
Alcohol, sponsorship, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games
Geurin, Andrea N.
;
Gee, Sarah
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 322-339
Persistent link: https://www.econbiz.de/10011504122
Saved in:
8
The cross-effects of sponsorship in non-professional sports communities
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Bergamaschi, Mara
- In:
Management decision : MD
52
(
2014
)
10
,
pp. 2044-2068
Persistent link: https://www.econbiz.de/10010462671
Saved in:
9
Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Saved in:
10
Modeling the effects of sponsorship-linked marketing : when does memory matter?
DeGaris, Laurence
;
Kwak, Dae Hee
;
McDaniel, Stephen R.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 320-339
Persistent link: https://www.econbiz.de/10011729559
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