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Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar; Siani, Mojtaba Ghasemi; Santos, … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
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Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein; Mohammadi, Sardar; Babaei, Mehdi; … - In: International journal of sports marketing & sponsorship 24 (2023) 5, pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
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Consumer attitudes towards ambush marketing
Dickson, Geoff; Naylor, Michael; Phelps, Sean - In: Sport management review 18 (2015) 2, pp. 280-290
Persistent link: https://www.econbiz.de/10011333338