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~subject:"Sponsorship"
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Nutzungsanalyse eines Informat...
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Sponsorship
Sport
5,717
Sports
4,520
Informationssystem
3,995
Information system
2,519
Professional sports
1,593
Profisport
1,593
Betriebliches Informationssystem
945
Sportmarketing
909
Sports marketing
908
Business intelligence system
870
Deutschland
766
Sportpolitik
748
Sportveranstaltung
737
Management
731
Sport policy
723
Sport event
720
USA
679
Theorie
678
Theory
658
United States
619
Consumer behaviour
560
Konsumentenverhalten
553
Germany
527
sport
514
Organisation
498
Sportorganisation
486
Sport organization
481
Organization
469
Fußball
465
Football
461
Sportökonomik
391
Sports economics
384
Welt
371
Freizeitverhalten
370
World
362
Leisure behaviour
361
Informationstechnik
351
Sponsoring
349
Tourismus
322
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All
Undetermined
155
Free
28
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All
Article
255
Book / Working Paper
105
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Article in journal
213
Aufsatz in Zeitschrift
213
Hochschulschrift
30
Aufsatz im Buch
22
Book section
22
Graue Literatur
21
Non-commercial literature
21
Thesis
21
Collection of articles of several authors
20
Sammelwerk
20
Aufsatzsammlung
11
research-article
11
Arbeitspapier
8
Working Paper
8
Bibliografie enthalten
7
Bibliography included
7
Konferenzschrift
7
Conference proceedings
5
case-report
3
Case study
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
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2
Textbook
2
review-article
2
Bibliografie
1
Handbook
1
Handbuch
1
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1
Mikroform
1
conceptual-paper
1
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Language
All
English
272
German
82
French
4
Undetermined
2
Italian
1
Polish
1
Author
All
Cornwell, T. Bettina
14
Koronios, Konstantinos
10
Hermanns, Arnold
8
Jensen, Jonathan A.
8
Grohs, Reinhard
6
O'Reilly, Norm
6
Biscaia, Rui
5
Breuer, Markus
5
Bruhn, Manfred
5
Dimitropoulos, Panagiotis
5
Ntasis, Lazaros
5
Breuer, Christoph
4
Dinkel, Michael
4
Görlich, Daniel
4
Koenigstorfer, Joerg
4
Mazodier, Marc
4
Plewa, Carolin
4
Schönberner, Jan
4
Woratschek, Herbert
4
Backhaus, Christof
3
Dalakas, Vassilis
3
Gee, Sarah
3
Goukasian, Levon
3
Ireland, Michael
3
King, Jesse
3
Mangan, John E.
3
Morgan, Ashlee
3
Nowak, Gerhard
3
Nufer, Gerd
3
Palmer, Karen
3
Papadimitriou, Dimitra
3
Quester, Pascale
3
Ratten, Vanessa
3
Rumpf, Christopher
3
Schweizer, Nicolas
3
Séguin, Benoit
3
Takeda, Fumiko
3
Thwaites, Des
3
Uhrich, Sebastian
3
Woisetschläger, David
3
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Institution
All
Arbeitskreis Sportökonomie
1
Athens Institute for Education and Research
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
BDW, Deutscher Kommunikationsverband
1
Bundesinstitut für Sportwissenschaft
1
COGNOS-Institut Prof. Dr. Dreyer <Braunschweig>
1
Centre de Droit et d'Economie du Sport
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Kommunikationsverband
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Edward Elgar Publishing
1
Fachhochschule Reutlingen / European School of Business
1
Frankreich / Conseil Économique et Social
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Heidelberger Sportbusiness-Forum <8, 2004, Heidelberg>
1
Institut der Deutschen Wirtschaft Köln
1
Kölner Sportökonomie-Kongress <2, 2000, Köln>
1
Springer Fachmedien Wiesbaden
1
utzverlag
1
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Published in...
All
International journal of sports marketing & sponsorship
30
Journal of sport management : the official journal of the North American Society of Sport Management
17
Sport marketing quarterly : preferred journal of the Sport Marketing Association
15
European Sport management quarterly : ESMQ
14
International journal of sport management and marketing : IJSMM
14
Journal of business research : JBR
14
Sport management review
14
European Journal of Marketing
7
European journal of marketing : EJM
7
International journal of sport finance
5
Sport, Business and Management : an international journal ; SBM
5
Europäische Hochschulschriften / 5
4
SpringerLink / Bücher
4
Journal of Services Marketing
3
Journal of strategic marketing
3
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
3
Springer eBook Collection
3
The journal of business & industrial marketing
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Arbeitspapiere / Institut für Marketing, European Business School
2
DUV : Wirtschaftswissenschaft
2
Die Ökonomie des Sports in den Medien
2
Edition Sportökonomie, Sportmanagement
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
International Marketing Review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Journal of Business & Industrial Marketing
2
Journal of advertising research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Management-Reihe Corporate Social Responsibility
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Psychology & marketing
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Services marketing quarterly
2
Sport business insights
2
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
2
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Source
All
ECONIS (ZBW)
341
Other ZBW resources
17
RePEc
2
Showing
1
-
10
of
360
Sort
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date (oldest first)
1
Determinants of business engagement with regional
sport
events
Mackellar, Joanne
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
Saved in:
2
How to use a sponsorship plattform to support an international master brand strategy : the UniCredit UEFA champions league sponsorship
Penna, Daniele
;
Guenzi, Paolo
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10010252612
Saved in:
3
The simultaneous sponsorship of rival teams : beyond ingroup favoritism and outgroup animosity
Bee, Colleen
;
Dalakas, Vassilis
;
Chen, Johnny
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012796085
Saved in:
4
Examining sponsorship's effectiveness over the internet : a conceptual framework for researchers and practitioners
Koronios, Konstantinos
;
Dimitropoulos, Panagiotis
- In:
International journal of innovation and technology …
17
(
2020
)
4
,
pp. 2050027-1-2050027-18
Persistent link: https://www.econbiz.de/10012299104
Saved in:
5
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for
sport
tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
6
Sponsorship-linked marketing :
sport
consumers' attitudes and behaviors
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014232392
Saved in:
7
Sport
-Sponsoring aus der Sicht der Gesponserten : eine empirische Studie über die Sponsoringsituation und die Zukunftsperspektiven
Kneubühler, Urs
-
1994
Persistent link: https://www.econbiz.de/10000892502
Saved in:
8
Sponsoringmanagement in Vereinen : eine Analyse im Golfsport
Schalk, Ines van der
-
1993
Persistent link: https://www.econbiz.de/10000854841
Saved in:
9
Sportsponsoring
Drees, Norbert
-
1992
-
3., durchges. Aufl
Persistent link: https://www.econbiz.de/10000855164
Saved in:
10
Sponsoring
sport
or the arts? : A comparative study about business sponsorship of
sport
and arts in Flanders
Van Haverbeke, Wim
-
1990
Persistent link: https://www.econbiz.de/10000837539
Saved in:
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