Suchao-in, Kanoknan; Trongjitpituk, Thee - In: International journal of management practice : IJMP 17 (2024) 1, pp. 51-66
loyalty; however, sports team managers may lack effective communication regarding their activities to increase loyalty. Very … spectator loyalty. This research conducted a sample of 900 spectators who attended home games in the professional Thai football … encourages the marketing communication strategies in the sports business but also provides data for managers to increase their …