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The simultaneous sponsorship of rival teams : beyond ingroup favoritism and outgroup animosity
Bee, Colleen
;
Dalakas, Vassilis
;
Chen, Johnny
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012796085
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2
Are you with us or against us? : the role of threat and anger in sport sponsorship
Bee, Colleen
;
King, Jesse
;
Stornelli, Jason
- In:
Journal of business research : JBR
124
(
2021
),
pp. 698-707
Persistent link: https://www.econbiz.de/10012494004
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From passion to obsession : development and validation of a scale to measure compulsive sport consumption
Aiken, Kirk Damon
;
Bee, Colleen
;
Walker, Nefertiti
- In:
Journal of business research : JBR
87
(
2018
),
pp. 69-79
Persistent link: https://www.econbiz.de/10011866546
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