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The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul; Inoue, Yuhei - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
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Addressing competing logics between the mission of a religious university and the demands of intercollegiate athletics
Nite, Calvin; Singer, John N.; Cunningham, George B. - In: Sport management review 16 (2013) 4, pp. 465-476
Persistent link: https://www.econbiz.de/10010239251
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Integrating Geographic Information Systems (GIS) into sport business practice and research
Nite, Calvin; Underwood, S. Jeffrey - In: International journal of revenue management : IJRM 7 (2013) 2, pp. 95-104
Persistent link: https://www.econbiz.de/10009791537
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It's powerful, legitimate, and urgent, but is it equitable? : stakeholder claims within the attributes of stakeholder salience in sport
Huml, Matt R.; Hambrick, Marion E.; Hums, Mary A.; … - In: Journal of sport management : the official journal of … 32 (2018) 3, pp. 243-256
Persistent link: https://www.econbiz.de/10011867343
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Agency in institutionalized sport organizations : examining how institutions suppress agency
Oja, Brent D.; Nite, Calvin; Kim, Minjung; Hill, Jasamine - In: European Sport management quarterly : ESMQ 24 (2024) 1, pp. 93-112
Persistent link: https://www.econbiz.de/10014511980
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It is time to consider athletes' well-being and performance satisfaction : the roles of authentic leadership and psychological capital
Kim, Minjung; Kim, Young Do; Lee, Hyun-Woo - In: Sport management review 23 (2020) 5, pp. 964-977
Persistent link: https://www.econbiz.de/10012421872
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Meta-analytic review of sport consumption: factors affecting attendance to sporting events
Kim, Yu Kyoum; Magnusen, Marshall; Kim, Minjung; Lee, … - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 3, pp. 117-134
Persistent link: https://www.econbiz.de/10012153229
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Innovation is the key : identifying factors to increase career satisfaction and psychological well-being in millennial and generation Z sport employees
Hill, Jasamine; Kim, Minjung; Oja, Brent D.; Kim, Han Soo; … - In: Sport, Business and Management : an international … 14 (2024) 3, pp. 360-379
Persistent link: https://www.econbiz.de/10014524843