//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Sportmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Antitrust and horizontal merge...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sportmarketing
USA
20
United States
20
Media industries
15
Mediensektor
15
Brand management
9
Markenführung
9
Social Web
9
Social web
9
Consumer behaviour
7
Konsumentenverhalten
7
Communication media
6
Internet marketing
6
Kommunikationsmedien
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
6
Cable television
5
Kabelfernsehen
5
Medienwirtschaft
5
Welt
5
World
5
Beziehungsmarketing
4
Fernsehsender
4
Media usage
4
Mediennutzung
4
Relationship marketing
4
Television industry
4
Brand image
3
Competitive strategy
3
Conglomerate
3
Diversification
3
Diversifikation
3
Fusion
3
Konglomerat
3
Markenimage
3
Market concentration
3
Marketing
3
Merger
3
Sport
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Chan-Olmsted, Sylvia M.
3
Jang, Wonseok Eric
1
Ko, Yong Jae
1
Kwak, Dae Hee
1
Xiao, Min
1
Published in...
All
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of sports marketing & sponsorship
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Spectator-based sports team reputation : scale development and validation
Jang, Wonseok Eric
;
Ko, Yong Jae
;
Chan-Olmsted, Sylvia M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
3
,
pp. 211-231
Persistent link: https://www.econbiz.de/10011405451
Saved in:
2
Fantasy sport usage and multiplatform sport media consumption behaviors
Chan-Olmsted, Sylvia M.
;
Kwak, Dae Hee
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 204-214
Persistent link: https://www.econbiz.de/10012815618
Saved in:
3
Smart sports fans : factors influencing sport consumption on smartphones
Chan-Olmsted, Sylvia M.
;
Xiao, Min
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 181-194
Persistent link: https://www.econbiz.de/10012254408
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->