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Sportmarketing
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1987-2009
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International journal of sports marketing & sponsorship
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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A comparative analysis of cultural value orientations for understanding sport fan motivations
Han, Dongyoo
;
Mahony, Daniel F.
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10011607948
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2
Curiosity generating advertisements and their impact on sport consumer behavior
Park, Seong Hee
;
Mahony, Daniel F.
;
Kim, Yu Kyoum
;
Kim, …
- In:
Sport management review
18
(
2015
)
3
,
pp. 359-369
Persistent link: https://www.econbiz.de/10011381867
Saved in:
3
Development and validation of a measure of sport fans' specific curiosity
Park, Seong Hee
;
Ha, Jae-Pil
;
Mahony, Daniel F.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
6
,
pp. 621-632
Persistent link: https://www.econbiz.de/10010472810
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