Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Sportmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Determinants of audience deman...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sportmarketing
Advertising effects
11
Werbewirkung
11
Advertising
10
Sports marketing
10
USA
10
United States
10
Werbung
10
Sport
8
Sports
8
Professional sports
7
Profisport
7
Sport event
7
Sportveranstaltung
7
Consumer behaviour
5
Data envelopment analysis
5
Konsumentenverhalten
5
Advertising planning
4
Data-Envelopment-Analyse
4
Internet marketing
4
Online-Marketing
4
Sport policy
4
Sportpolitik
4
Werbeplanung
4
sports advertising
4
Communication media
3
Corporate reputation
3
Fernsehwerbung
3
Firmenimage
3
Kommunikationsmedien
3
Management
3
Organisation
3
Organization
3
Social Web
3
Social web
3
Sponsoring
3
Sponsorship
3
Technical efficiency
3
Technische Effizienz
3
Television advertising
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
9
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
10
Author
All
Kim, Kihan
9
Cheong, Yunjae
7
Kim, Hyuksoo
2
Ahn, Dohyun
1
Brown, Natalie
1
James, Jeffrey
1
Mikhailitchenko, Galina N.
1
Noh, Yeayoung
1
Tootelian, Dennis H.
1
Yun, Lira
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
International journal of advertising : the review of marketing communications
2
Journal of marketing communications
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of athlete-endorsed advertising : the moderating role of the athlete-audience ethnicity match
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of sport management : the official journal of …
25
(
2011
)
2
,
pp. 143-155
Persistent link: https://www.econbiz.de/10009161086
Saved in:
2
Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
Saved in:
3
Information content of super Bowl commercials 2001 -2009
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
Saved in:
4
Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
Saved in:
5
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
6
Sports sponsorship and the risks of ambush marketing : the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards...
Yun, Lira
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 921-942
Persistent link: https://www.econbiz.de/10012395587
Saved in:
7
Exploring saturation levels for sponsorship logos on professional sports shirts : a cross-cultural study
Kim, Kihan
;
Tootelian, Dennis H.
;
Mikhailitchenko, Galina N.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
2
,
pp. 91-105
Persistent link: https://www.econbiz.de/10009508645
Saved in:
8
Special issue: Sport marketing and media
Kim, Kihan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010406134
Saved in:
9
Sport marketing and media research : contributions from the global network of scholars in sport management
Kim, Kihan
;
James, Jeffrey
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10010406135
Saved in:
10
Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie
;
Cheong, Yunjae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
