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~subject:"Sportorganisation"
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Sportorganisation
Sponsorship
38
Sponsoring
36
Consumer behaviour
25
Konsumentenverhalten
23
Sports
21
Sport
20
Sportmarketing
19
Sports marketing
19
Brand image
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Markenimage
16
Marketing management
12
Marketing
11
Marketingmanagement
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Australia
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Brand equity
9
Brand management
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Markenführung
9
Beziehungsmarketing
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Professional sports
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Profisport
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Relationship marketing
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Sport event
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Sportveranstaltung
7
Advertising effects
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USA
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Werbewirkung
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Australien
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Brand
5
Markenartikel
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United States
5
Brand loyalty
4
Children
4
Customer satisfaction
4
Football
4
Fußball
4
Großbritannien
4
Kinder
4
Psychology of advertising
4
Quality
4
Sport organization
4
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Chien, P. Monica
2
Cornwell, T. Bettina
2
Weeks, Clinton S.
2
Backhaus, Christof
1
Dreisbach, Jan
1
Kelly, Sarah J.
1
Pappu, Ravi
1
Setten, Eric
1
Sun, Wanting
1
Woisetschläger, David
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European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Journal of strategic marketing
1
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ECONIS (ZBW)
4
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1
Sport consumers : perceiving and enjoying danger in American football
Cornwell, T. Bettina
;
Pappu, Ravi
;
Setten, Eric
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 853-870
Persistent link: https://www.econbiz.de/10014430850
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2
There goes my hero again : sport scandal frequency and social identity driven response
Kelly, Sarah J.
;
Weeks, Clinton S.
;
Chien, P. Monica
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10011860426
Saved in:
3
Sport scandal and fan response : the importance of ambi-fans
Sun, Wanting
;
Chien, P. Monica
;
Weeks, Clinton S.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014283294
Saved in:
4
The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
Saved in:
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