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What communication methods work for sports events? : an analysis of the FedEx St. Jude Classic
Schimmel, Kurt E.; Clark, John S.; Irwin, Richard; … - In: International journal of sport management and marketing … 2 (2007) 3, pp. 301-315
Persistent link: https://www.econbiz.de/10003433878
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Roles of sport and cause involvement in determining employees' beliefs about cause-related sport sponsorship
Inoue, Yuhei; Havard, Cody T.; Irwin, Richard L. - In: International journal of sports marketing & sponsorship 17 (2016) 1, pp. 3-18
Persistent link: https://www.econbiz.de/10011557414
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Special issue: Sales force management in sport
Irwin, Richard L. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009297104
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Sport promotion and sales management
Irwin, Richard L.; Sutton, William Anthony; McCarthy, … - 2008 - 2nd ed.
Persistent link: https://www.econbiz.de/10003539268