"In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to 'brand'-and therefore differentiate-a sport club, player, code or event in a highly competitive entertainment market. For anyone seeking...

There has been considerable opposition to the 2002 Winter Olympics, to be held in the Salt Lake City metro area. This opposition stems primarily from fears of increased population growth due to the international attention. Proponents maintain that the Games will enhance the quality and quantity...