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International journal of sport management and marketing : IJSMM
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Journal of sport management : the official journal of the North American Society of Sport Management
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Estimating attendance for the Ultimate Fighting Championship : a demand theory approach
Tainsky, Scott
;
Salaga, Steven
;
Santos, Carla Almeida
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 206-224
Persistent link: https://www.econbiz.de/10009574578
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Determinants of pay-per-view broadcast viewership in sports : the case of the ultimate fighting championship
Tainsky, Scott
;
Salaga, Steven
;
Santos, Carla Almeida
- In:
Journal of sport management : the official journal of …
27
(
2013
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10009719725
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