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Sports
Social Marketing
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Social marketing
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1992-2011
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Bibliometrics
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Cognition
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Consumer behaviour
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Corporate Social Responsibility
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Corporate social responsibility
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Professional sports
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road race
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running
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sport participation
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Guerin, Andrea
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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I am Bolder : a social cognitive examination of road race participant behavior
Lough, Nancy L.
;
Pharr, Jennifer R.
;
Guerin, Andrea
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10011517867
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