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The effect of fitness branding on restrained eaters' food consumption and postconsumption physical activity

Koenigstorfer, Joerg; Baumgartner, Hans - In: Journal of marketing research : JMR 53 (2016) 1, pp. 124-138

Persistent link: https://www.econbiz.de/10011450429

The body, identity and gender in managerial athleticism

Johansson, Janet; Tienari, Janne; Valtonen, Anu - In: Human relations 70 (2017) 9, pp. 1141-1167

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Consumer behaviour and sport services : an examination of fitness centre loyalty

García-Fernández, Jeronimo; Gálvez-Ruíz, Pablo; … - In: International journal of sport management and marketing … 18 (2018) 1/2, pp. 8-23

Persistent link: https://www.econbiz.de/10011884667

Sports services : motivations and attitudes in the practice of physical activity and sports in Spain and Colombia

Sánchez-Torres, Javier A.; Arroyo-Cañada, Francisco-Javier - In: International journal of sport management and marketing … 23 (2023) 1/2, pp. 1-20

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Health wearables, gamification, and healthful activity

Hydari, Muhammad Zia; Adjerid, Idris; Striegel, Aaron D. - In: Management science : journal of the Institute for … 69 (2023) 7, pp. 3920-3938

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Women: segmenting the home fitness equipment market

McKechnie, Donelda S.; Grant, Jim; Korepina, Victoria; … - In: Journal of Consumer Marketing 24 (2007) 1, pp. 18-26

market for home fitness equipment in which women are a viable consumer segment. It is guided by two objectives: to what … extent are female consumers a viable target market segment for home fitness equipment; and to what extent do women believe … fitness equipment market. Limitations include the narrow scope of four demographic variables and four product groups. …

Persistent link: https://www.econbiz.de/10014848572