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A new player in the game : examining differences in motives and consumption between traditional, hybrid, and daily fantasy sport users

Weiner, James; O'Dwyer, Brendan - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 3, pp. 140-152

Persistent link: https://www.econbiz.de/10011752686

Integrity fees in sports betting markets

Depken, Craig A.; Gandar, John M. - In: Eastern economic journal : EEJ 47 (2021) 1, pp. 76-90

Persistent link: https://www.econbiz.de/10012434051

The trickle-down effect : how elite sporting success affects amateur participation in German football

Frick, Bernd; Wicker, Pamela; Gamskjaer, Ken - In: Applied economics letters 23 (2016) 4/6, pp. 259-263

Persistent link: https://www.econbiz.de/10011430441

Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans

Biscaia, Rui; Correia, Abel; Ross, Stephen; Rosado, António - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10010489144

Four cases in sports competition policy: baseball, judo, football, and motor racing

Budzinski, Oliver - 2017

Practices and conducts in professional and even amateur sports can be subject to competition laws as soon as commercial … influences attractiveness and marketability of the sports in question. After discussing fundamental issues, this contributions … reviews selected landmark cases in sports competition policy from an economic perspective. This includes the U.S. baseball …

Persistent link: https://www.econbiz.de/10011750292

Nationality-based prejudice in sports : fan demand for foreign athletes in the Czech

Kotrba, Vojtĕch - In: International journal of sport finance 16 (2021) 1, pp. 3-15

Persistent link: https://www.econbiz.de/10012507685

Finding a niche in digital plenitude : sport media strategies of smaller European football leagues

Tickell, Samuel; Sobral, Vitor; Meier, Henk Erik - In: European Sport management quarterly : ESMQ 24 (2024) 4, pp. 876-897

Persistent link: https://www.econbiz.de/10015048810

Can sports sponsorship affect consumers' motivation for sports consumption?

Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan W. - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 893-922

Persistent link: https://www.econbiz.de/10013357208

The effect of perceived motivation of sports sponsorship : evidence from basketball fans

Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45

involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have …

Persistent link: https://www.econbiz.de/10011515949

Sport sponsorship : the impact of sponsor image on purchase intention of fans

Koronios, Konstantinos; Psiloutsikou, Marina; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 238-250

Persistent link: https://www.econbiz.de/10011522098

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