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~subject:"Sports marketing"
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Sports marketing
Lieferantenmanagement
17,493
Supplier relationship management
17,450
Lieferkette
5,277
Supply chain
5,276
Theorie
3,597
Theory
3,562
Beziehungsmarketing
2,374
Relationship marketing
2,367
Deutschland
2,106
Sportmarketing
2,060
Germany
1,996
Definition
1,661
Unternehmensnetzwerk
1,576
Business network
1,574
Business-to-business marketing
1,476
B-to-B-Marketing
1,473
Unternehmenskooperation
1,331
Inter-firm cooperation
1,281
Consumer behaviour
1,265
Konsumentenverhalten
1,263
Electronic Commerce
1,244
E-commerce
1,236
USA
1,174
United States
1,153
Beschaffung
1,140
Procurement
1,104
Profisport
1,015
Professional sports
1,014
Kfz-Industrie
931
Automotive industry
929
Innovation
915
Sport
897
Sports
850
Outsourcing
843
Vertrauen
811
Confidence
803
Betriebliche Wertschöpfung
773
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Nufer, Gerd
47
Bühler, André W.
27
Funk, Daniel C.
24
Kunkel, Thilo
22
Desbordes, Michel
21
Ko, Yong Jae
21
Biscaia, Rui
19
McDonald, Heath
18
Zhang, James J.
18
Breuer, Christoph
17
Cornwell, T. Bettina
17
Heere, Bob
16
Pedersen, Paul M.
16
Drayer, Joris
15
Dwyer, Brendan
15
James, Jeffrey D.
15
Kwak, Dae Hee
15
O'Reilly, Norm
15
Ratten, Vanessa
15
Chadwick, Simon
14
Greenwell, T. Christopher
14
Jensen, Jonathan A.
14
Kim, Yu Kyoum
14
Uhrich, Sebastian
14
Doyle, Jason P.
13
Shapiro, Stephen L.
13
Woratschek, Herbert
13
Byon, Kevin K.
12
Bühler, André
12
Inoue, Yuhei
12
Koronios, Konstantinos
12
Ballouli, Khalid
11
Cobbs, Joe
11
Yoshida, Masayuki
11
Andreff, Wladimir
10
Bennett, Gregg
10
Chanavat, Nicolas
10
Dickson, Geoff
10
Filo, Kevin
10
Richelieu, André
10
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Edward Elgar Publishing
4
Fachhochschule Reutlingen / European School of Business
4
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
3
Athens Institute for Education and Research
2
Erich-Schmidt-Verlag
2
IGI Global
2
Sport Marketing Association
2
Center for Economic Research <Tilburg>
1
DRT International <New York, NY>
1
Deutscher Sportökonomie-Kongress <4, 2004, Köln>
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Deutscher Sportökonomie-Kongress <7, 2010, Köln>
1
Georg-August-Universität Göttingen / Sozialwissenschaftliche Fakultät
1
Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg>
1
Heidelberger Sportbusiness-Forum <5, 2001, Weinheim>
1
Heidelberger Sportbusiness-Forum <8, 2004, Heidelberg>
1
Institut für Automobilwirtschaft und Industrielle Produktion
1
Johannes Gutenberg-Universität Mainz / Forschungsinstitut für Wirtschaftspolitik
1
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Library of Congress / Cataloging Policy and Support Office / Collections Service
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NMP-Verlag
1
National Bureau of Economic Research
1
Niederer, Kraft & Frey <Zürich>
1
Nomos Verlagsgesellschaft
1
Palgrave Macmillan <Firma>
1
Peter Lang GmbH
1
Philipps-Universität Marburg
1
Sportbusiness-Forum <1, 1997, Heidelberg>
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
Universität St. Gallen / Forschungsinstitut für Empirische Ökonomie und Wirtschaftspolitik
1
Verlag Franz Vahlen
1
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International journal of sport management and marketing : IJSMM
159
Sport marketing quarterly : preferred journal of the Sport Marketing Association
151
Journal of sport management : the official journal of the North American Society of Sport Management
130
International journal of sports marketing & sponsorship
129
Sport management review
114
European Sport management quarterly : ESMQ
110
Journal of business research : JBR
37
Sport, Business and Management : an international journal ; SBM
25
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
International Journal of Sports Marketing and Sponsorship
19
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
17
Journal of strategic marketing
16
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of advertising research
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
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ECONIS (ZBW)
2,041
Other ZBW resources
34
RePEc
2
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1
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1
Inside BAM Racing: rethinking the sponsorship match-up process in "America's fastest-growing sport"
Braunstein, Jessica R.
;
Newman, Joshua I.
;
Beissel, Adam S.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10003731350
Saved in:
2
The development of new sponsorship deals as new business-to-business services
Athanasopoulou, Pinelopi
;
Sarli, Elena
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 552-561
Persistent link: https://www.econbiz.de/10011339884
Saved in:
3
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
4
Assessing the dissolution of horizontal marketing relationships : the case of corporate sponsorship of sport
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of business research : JBR
124
(
2021
),
pp. 790-799
Persistent link: https://www.econbiz.de/10012494023
Saved in:
5
More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.
;
Serafeim, George
-
2016
Persistent link: https://www.econbiz.de/10011873223
Saved in:
6
Ethik im
Sportmarketing
Banke, Bernd
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 559-589)
.
2013
Persistent link: https://www.econbiz.de/10009704966
Saved in:
7
Ambush Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 445-474)
.
2013
Persistent link: https://www.econbiz.de/10009704979
Saved in:
8
Relationship Marketing im Sport
Bühler, André
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 353-382)
.
2013
Persistent link: https://www.econbiz.de/10009705012
Saved in:
9
Testimonial- und Celebrity-Werbung im Sport
Schaaf, Daniela
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 323-352)
.
2013
Persistent link: https://www.econbiz.de/10009705013
Saved in:
10
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 293-322)
.
2013
Persistent link: https://www.econbiz.de/10009705014
Saved in:
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