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Sponsorship of non-profit sporting events : the case of the Well-Being Festival
Giannoulakis, Chrysostomos - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 4, pp. 244-252
Persistent link: https://www.econbiz.de/10010475534
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Olympic sponsorship : evolution, challenges and impact on the Olympic movement
Giannoulakis, Chrysostomos; Stotlar, David; … - In: International journal of sports marketing & sponsorship 9 (2007/08) 4, pp. 256-270
Persistent link: https://www.econbiz.de/10003761149
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Olympic sponsorship activation and the creation of competitive advantage
Papadimitriou, Dimitra; Apostolopoulou, Artemisia - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 90-117
Persistent link: https://www.econbiz.de/10003884509
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Real women watch football : gender differences in the consumption of the NFL Super Bowl broadcast
Clark, John S.; Apostolopoulou, Artemisia; Gladden, James M. - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 165-183
Persistent link: https://www.econbiz.de/10003884537
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Meanings and functions in Olympic consumption : a study of the Athens 2004 Olympic licensed products
Apostolopoulou, Artemisia; Papadimitriou, Dimitra; … - In: European Sport management quarterly : ESMQ 10 (2010) 4, pp. 485-507
Persistent link: https://www.econbiz.de/10008695526
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Meanings and functions in Olympic consumption : a study of the Athens 2004 Olympic licensed products
Apostolopoulou, Artemisia; Papadimitriou, Dimitria; … - In: Sport management cultures, (pp. 89-111). 2014
Persistent link: https://www.econbiz.de/10010365527