Narrow search
Showing 1 - 10 of 1,105
Cover Image
Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William; Depken, Craig A.; Groothuis, … - In: Applied economics 46 (2014) 19/21, pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Cover Image
An evaluation of the economic impact of National Football League mega-events
Matheson, Victor A.; Baade, Robert A. - 2011
Persistent link: https://www.econbiz.de/10010436909
Cover Image
Marketing investments in sport venue naming rights and the market value of the firm
Goldberg, David M.; Deane, Jason K.; Rakes, Terry R.; … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 233-252
Persistent link: https://www.econbiz.de/10012059517
Cover Image
Remote viewership of international sporting events and crime : evidence from Jamaica
Stewart, Aubrey M.; Wright, Nicholas A. - In: Journal of sports economics 25 (2024) 5, pp. 610-633
Persistent link: https://www.econbiz.de/10014581376
Cover Image
Can sports sponsorship affect consumers' motivation for sports consumption?
Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan W. - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 893-922
Persistent link: https://www.econbiz.de/10013357208
Cover Image
The effect of perceived motivation of sports sponsorship : evidence from basketball fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45
Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …
Persistent link: https://www.econbiz.de/10011515949
Cover Image
Spectator demand for the sport of kings
Buraimo, Babatunde; Coster, Neil; Forrest, David - In: Applied economics 53 (2021) 51, pp. 5883-5897
Persistent link: https://www.econbiz.de/10012627105
Cover Image
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Cover Image
Professional sports fans' interests in hosting an international visitor at a game : evidence for "sports hosts"
Schwarz, Eric C.; Pankowiak, Aurélie - In: International journal of sport management and marketing … 20 (2020) 5/6, pp. 387-404
Persistent link: https://www.econbiz.de/10012523461
Cover Image
The relationship between sport and television : the case of TF1 and the 2002 Football World Cup
Desbordes, Michel - In: The economics of sport and the media, (pp. 126-147). 2006
Persistent link: https://www.econbiz.de/10003775953