Fantasy sport consumer behavior research is a burgeoning area of inquiry as this growing segment of sport fans exhibits unconventional, yet robust media consumption habits. In addition, consumer motivation and market segmentation represent core principles within the study of marketing, yet the...

Overall attendance at bowl games has steadily decreased since 2010, meaning that institutions are often left with tickets they cannot sell. Thus, the purpose of this study was to examine the drivers of spectator attendance at college football bowl games through four competing econometric models....