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The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul; Inoue, Yuhei - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
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Meta-analytic review of sport consumption: factors affecting attendance to sporting events
Kim, Yu Kyoum; Magnusen, Marshall; Kim, Minjung; Lee, … - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 3, pp. 117-134
Persistent link: https://www.econbiz.de/10012153229
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Existence of mixed emotions during consumption of a sporting event : a real-time measure approach
Kim, Jun Woo; Magnusen, Marshall; Lee, Hyun-Woo - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 360-373
Persistent link: https://www.econbiz.de/10011771887