Perera, Graham Romello; Perera, Irosha - In: International Journal of Asian Business and Information … 7 (2016) 1, pp. 30-41
The research paper aims to identify significant factors affecting towards the Social Media Marketing which can influence and affect the Brand Image of organizations in the hospitality sector. The identified factors include the following; 1. Positivity, 2. Consistency, 3. Differentiation, 4....
