Tourism is one of the world’s largest industries as well a provider of employments over to 100 million populations around the world. Niche tourism refers to strategy that specific tourism product personalized to meet the needs of a particular tourist segment. Hence Tea tourism has been...

Tourism could consider as the most booming sector in service economy where the novel paradigms popular among tourism destination that leads for huge competition. Ramayana Trail is an untapped market, which symbolizes eminent synthesis of Sri Lankan and Indian cultural values. Ramayana Trail is...

Tourism has been emphasized as one of the main sources of foreign exchange for different economies in the world, whereas most of the developing countries recognized hospitality, Travel, and Tourism as an inspiring element for socio-economic prosperity. Within previous decades, tourism...

Within the dynamic external environment, the external shocks might create either opportunities or challenges to business. The Pandemic of COVID-19 also an unpredicted, and highly vulnerable, and highly affecting external shock to the business segments. Therefore, this study would focus on the...

This paper emphasize on the adoption level of B2B e-Commerce (B2BEC) and analyze the influence of related Technological, Organizational, and Environmental (TOE) factors on the e-commerce adoption decision quantitatively by considering the evidence from in Food and Beverage sector (F&B) in Sri...