Dharmadasa, Pradeep; Maduraapeurma, Yasantha; Herath, … - In: International Journal of Managerial and Financial Accounting 4 (2012) 3, pp. 314-324
The purpose of this research was to explore the components in the content of mission statements and investigate the impact of such statements on company performance. Both qualitative and quantitative approaches were used to explore the mission statements and their impact on performance...