Purpose – This paper aims to provide a backdrop for the Worldwide Hospitality and Tourism Themes (WHATT) theme issue on tourism in Sri Lanka. Design/methodology/approach – This paper is written in the context of a strategic question: “how might post-war Sri Lanka develop inbound...

Purpose – This paper aims to provide a practical framework to develop a clear positioning strategy for tourism in post-war Sri Lanka. Design/methodology/approach – This paper is written in the context of a strategic question: “how might post-war Sri Lanka develop inbound tourism?”...

Purpose – This paper aims to analyse the current state of tourism in Sri Lanka and make practical suggestions for a shared vision. Design/methodology/approach – The paper is written in the context of a strategic question: “how might post-war Sri Lanka develop inbound tourism?” An...

Purpose – This paper aims to analyze the current state of tourism in Sri Lanka and make practical suggestions for the future. Design/methodology/approach – The paper is written in the context of a strategic question: “how might post-war Sri Lanka develop inbound tourism?” An analytical...

Purpose – This paper aims to document the views of a Sri Lankan hotelier/tourism educator on the essential ingredients needed to ensure the future success of tourism in Sri Lanka. Design/methodology/approach – The paper is based on an interview covering eight questions in the context of a...