Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Stakeholder"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advances in services marketing
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Stakeholder
Brand management
12
Markenführung
12
Marketing
12
Österreich
12
Consumer behaviour
11
Konsumentenverhalten
11
Theorie
11
Theory
11
Beziehungsmarketing
9
Marketingmanagement
9
Relationship marketing
9
Marketing management
8
Brand image
6
Dienstleistung
6
Dienstleistungsmarketing
6
Markenimage
6
Services marketing
6
Social Web
6
Social web
6
Austria
5
Brand
5
Deutschland
5
Germany
5
Markenartikel
5
Absatzpolitik
4
Internationales Marketing
4
Luxury goods
4
Luxusgüter
4
Marktforschung
4
Werbung
4
Customer integration
3
Firm performance
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
Kundenintegration
3
Management
3
Strategic management
3
Strategisches Management
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Language
All
English
4
German
1
Author
All
Mühlbacher, Hans
5
Bertschy, Marjorie
1
Castello, Alessio
1
Desbordes, Michel
1
Einarsdóttir, Bryndís
1
Engl, Christian
1
Hemetsberger, Andrea
1
Kastanakis, Minas
1
Kornum, Niels
1
Voyer, Benjamin G.
1
Wallpach, Sylvia von
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European Sport management quarterly : ESMQ
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marken als soziale Repräsentationen
Mühlbacher, Hans
;
Engl, Christian
;
Hemetsberger, Andrea
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 313-327)
.
2008
Persistent link: https://www.econbiz.de/10003588701
Saved in:
2
Multi-stakeholder virtual dialogue : introduction to the special issue
Kornum, Niels
;
Mühlbacher, Hans
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1460-1464
Persistent link: https://www.econbiz.de/10009757080
Saved in:
3
Esports extension of a football brand : stakeholder co-creation in action?
Bertschy, Marjorie
;
Mühlbacher, Hans
;
Desbordes, Michel
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012256469
Saved in:
4
Co-creating stakeholder and brand identities : introduction to the special section
Wallpach, Sylvia von
;
Voyer, Benjamin G.
;
Kastanakis, Minas
- In:
Journal of business research : JBR
70
(
2017
),
pp. 395-398
Persistent link: https://www.econbiz.de/10011620548
Saved in:
5
Necessary engagement in stakeholder relationships for successful membership in industrial clusters
Mühlbacher, Hans
;
Einarsdóttir, Bryndís
;
Castello, …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014531680
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
