Narrow search
Showing 1 - 3 of 3
Cover Image
Destination marketing and the service-dominant logic : a resource-based operationalization of strategic marketing assets
Line, Nathaniel D.; Runyan, Rodney C. - In: Tourism management : research, policies, practice 43 (2014), pp. 91-102
Persistent link: https://www.econbiz.de/10010351366
Cover Image
Community stakeholders and the perception of tourism downtowns : an assessment of brand identity
Line, Nathaniel D.; Runyan, Rodney C.; Swinney, Jane L.; … - In: Tourism analysis : an interdisciplinary tourism & … 21 (2016) 2/3, pp. 159-172
Persistent link: https://www.econbiz.de/10011492633
Cover Image
Multiple stakeholder market orientation : a service-dominant logic perspective of the market orientation paradigm
Line, Nathaniel D.; Runyan, Rodney C.; Gonzalez-Padron, … - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 42-60
Persistent link: https://www.econbiz.de/10012113566