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Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries
Liu, Gordon; Liston-Heyes, Catherine; Ko, Wai Wai - In: Journal of business ethics : JOBE 92 (2010) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10003959439
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The "win-win" paradigm and stakeholder integration
Plaza-Úbeda, J. A.; Burgos-Jiménez, J.; Vazquez, D. A.; … - In: Business strategy and the environment 18 (2009) 8, pp. 487-499
Persistent link: https://www.econbiz.de/10003922195
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Stakeholders pressures and strategic prioritisation : an empirical analysis of environmental responses in Argentinean firms
Vazquez-Brust, D. A.; Liston-Heyes, Catherine; … - In: Journal of business ethics : JOBE 91 (2010), pp. 171-192
Persistent link: https://www.econbiz.de/10008772277
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Corporate discourse and environmental performance in Argentina
Vazquez, Diego A.; Liston-Heyes, Catherine - In: Business strategy and the environment 17 (2008) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10003720036
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A study of non-profit organisations in cause-realted marketing : stakeholder concerns and safeguarding strategies
Liston-Heyes, Catherine; Liu, Gordon - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1954-1974
Persistent link: https://www.econbiz.de/10010205948