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Toward a Theory of the Boundary-Spanning Marketing Organization and Marketing Insights from 31 Organization Theories
Hult, G. Tomas M. - 2010
Now more than ever, marketing is assuming a key boundary-spanning role – a role that has also redefined the composition of the marketing organization. In this paper, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating...
Persistent link: https://www.econbiz.de/10014191860
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Autonomy or control? : organizational architecture and corporate attention to stakeholders
Crilly, Donal; Sloan, Pamela - In: Organization science : a journal of the Institute for … 25 (2014) 2, pp. 339-355
Persistent link: https://www.econbiz.de/10010349365
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Where the eyes go, the body follows? : understanding the impact of strategic orientation on corporate social performance
Brower, Jacob; Rowe, Katie - In: Journal of business research : JBR 79 (2017), pp. 134-142
Persistent link: https://www.econbiz.de/10011745198
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Social ontology of the modern corporation : its role in understanding organizations
Veldman, Jeroen; Willmott, Hugh - In: The corporation : rethinking the iconic form of …, (pp. 165-189). 2022
Persistent link: https://www.econbiz.de/10013188144
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Managing stakeholders or the environment? : the challenge of relating indicators in practice
Brunklaus, Birgit; Malmqvist, Tove; Baumann, Henrikke - In: Corporate social responsibility and environmental management 16 (2009) 1, pp. 27-37
Persistent link: https://www.econbiz.de/10003804987
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A political mediation model of corporate response to social movement activism
King, Brayden G. - In: Administrative science quarterly : ASQ ; dedicated to … 53 (2008) 3, pp. 395-421
Persistent link: https://www.econbiz.de/10003810198
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Corporate governance, values management, and standards : a European perspective
Wieland, Josef - In: European corporate governance : readings and perspectives, (pp. 65-76). 2009
Persistent link: https://www.econbiz.de/10003851926
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Organizational responses to negative evaluation by external stakeholders : the role of organizational identity characteristics in organizational response formulation
Randel, Amy E.; Jaussi, Kimberly S.; Standifird, Stephen S. - In: Business & society 48 (2009) 4, pp. 438-466
Persistent link: https://www.econbiz.de/10003917382
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Toward a theory of social judgments of organizations : the case of legitimacy, reputation, and status
Bitektine, Alex - In: The Academy of Management review : AMR 36 (2011) 1, pp. 151-179
Persistent link: https://www.econbiz.de/10008824051
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Navigating in the landscape of ambiguity : a stakeholder approach to the governance and management of hybrid organisations
Thomasson, Anna - 2009
Persistent link: https://www.econbiz.de/10003981876