In this paper, we explain why firms selectively responding to the most powerful, legitimate, and urgent demands of their stakeholders will not bring about sustainability and offer suggestions on what we should do in light of this shortcoming. Sustainability issues tend to be wicked problems that...

Have stakeholders increased their influence over firm behavior in the digital age? We draw from cognitive theory to argue that although social media have made it easier for stakeholders to broadcast their demands, the methods used to cope with the drastic change in quantities and qualities of...