The use of "Big Data" to explain fluctuations in the broader economy or guide the business decisions of a firm is now so commonplace that in some instances it has even begun to rival more traditional government statistics and business analytics. Big data sources can very often provide advantages...

Chapter 1: Urgency in Healthcare Data Analytics -- Chapter 2: Analytics and Knowledge Management in Healthcare -- Chapter 3: Visualization -- Chapter 4: Association Rules -- Chapter 5: Cluster Analysis -- Chapter 6: Time Series Forecasting -- Chapter 7: Classification Models -- Chapter 8:...

There is a consensus that the best way to forecast customer churn is by statistical methods. It is, however, unclear when which statistical method is more appropriate. This study aims to provide a set of guidelines to data scientists and researchers who are interested in optimizing statistical...

Chapter 1: Introduction -- Chapter 2: Data for Analytics in Small Businesses -- Chapter 3: Business Analytics Consulting -- Chapter 4: Business Analytics Consulting Phases -- Chapter 5: Descriptive Analytics Tools -- Chapter 6: Predicting Numeric Outcomes -- Chapter 7: Classification Techniques...