Duchemin, Ronan; Matheus, Ricardo - In: Journal of supply chain management science : JSCMS 2 (2021) 3/4, pp. 115-137
There is a consensus that the best way to forecast customer churn is by statistical methods. It is, however, unclear when which statistical method is more appropriate. This study aims to provide a set of guidelines to data scientists and researchers who are interested in optimizing statistical...