Recent Monte Carlo work on choosing experimental designs for discrete choice experiments seemed to greatly simplify this choice for applied researchers. It suggested that (a) commonly used designs can generate unbiased estimates for indirect utility function specifications with main effects only...

Present study is an effort to understand the preferences of samples, towards the attributes of soap as a product, through research experiment. The product attributes used as variables viz. percentage of hydrogen (Ph), price, ingredients, and fragrances. The effort has been made through...

In this article, we investigate the effect of several commonly used experimental designs on willingness-to-pay in a Monte Carlo environment where true utility parameters are known. All experimental designs considered in this study generated unbiased valuation estimates. However, random designs...