The major objective of this study is to test if an Olympic Games sponsorship program can influence investors' behavior: stock returns, stock volatility and transaction volumes. The paper deals with stock market reaction on Olympic sponsorship announcement for service organizations using...

The major objective of this study was to test if an official football club sponsorship announcement can influence football clubs' stockholders' behavior: stock returns and stock volatility. The paper dealt with stock market reaction on official football club sponsorship announcement using...