Krueger, Thomas M.; Wrolstad, Mark A.; Dalsem, Shane Van - In: Managerial Finance 36 (2010) June, pp. 482-490
Purpose – The purpose of this paper is to examine the contemporaneous relationship between changes in corporate reputations and stock prices. Design/methodology/approach – The Harris Interactive Reputation QuotientTM is used as a measure of corporate reputation. Stock return and risk...
