Varki, Sajeev; Sabherwal, Sanjiv; Della Bitta, Albert; … - In: Journal of Product & Brand Management 15 (2006) 6, pp. 394-401
Purpose – The paper seeks to show that marketing and psychology literature can shed light on why investors exhibit preferences for certain price ends. The perspective adopted is that the stock market is a marketplace in which investors, as consumers, buy and sell (i.e. exchange) financial...