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Store brand
Markenartikel
9,130
Brand
8,035
Brand management
5,477
Markenführung
5,474
Konsumentenverhalten
4,463
Consumer behaviour
4,455
Business-to-business marketing
3,477
B-to-B-Marketing
3,457
Markenimage
3,421
Brand image
3,392
Relationship marketing
2,028
Beziehungsmarketing
2,023
Lieferantenmanagement
1,642
Supplier relationship management
1,642
Theorie
1,102
Theory
1,094
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1,038
Marketingmanagement
960
Marketing management
941
Germany
790
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706
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706
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637
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621
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616
Internet marketing
606
Marketing
603
Business-to-Business-Marketing
575
Werbewirkung
543
Advertising effects
533
Handelsmarke
532
Electronic Commerce
514
Brand loyalty
487
Werbung
468
E-commerce
455
Markenpolitik
438
Markentreue
434
Luxury goods
433
Luxusgüter
433
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421
German
87
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3
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Olbrich, Rainer
12
Sattler, Henrik
8
Ailawadi, Kusum L.
7
Sethuraman, Raj
7
Dekimpe, Marnik G.
6
Deleersnyder, Barbara
5
Diallo, Mbaye Fall
5
Dutta, Shantanu
5
Gómez-Suárez, Mónica
5
Réquillart, Vincent
5
Steenkamp, Jan-Benedict E. M.
5
Abril Barrie, Carmen
4
Boyle, Peter J.
4
Cuneo, Andres
4
Fornari, Daniele
4
Fornari, Edoardo
4
Gedenk, Karen
4
Geyskens, Inge
4
Grandi, Sebastiano
4
Grewe, Gundula
4
Gázquez-Abad, Juan Carlos
4
Koll, Oliver
4
Levy, Daniel
4
Martos-Partal, Mercedes
4
Milberg, Sandra J.
4
Rubio Benito, Natalia
4
Yagüe Guillén, María Jésus
4
Ahlert, Dieter
3
Amrouche, Nawel
3
Barnes, David W.
3
Barsky, Robert
3
Barsky, Robert B.
3
Bentele, Günter
3
Bergen, Mark
3
Bontems, Philipe
3
Boyacı, Tamer
3
Bruhn, Manfred
3
Buchele, Mark-Steffen
3
Choi, Seung-chan
3
Dawes, John
3
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Brandsboard e.V.
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Hochschule Offenburg
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
National Bureau of Economic Research
1
Practising Law Institute
1
Springer Fachmedien Wiesbaden
1
Universiṭat Bar-Ilan / Department of Economics
1
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Published in...
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Journal of retailing and consumer services
32
International journal of retail & distribution management
12
Journal of retailing
9
The international review of retail, distribution and consumer research
9
European journal of operational research : EJOR
8
Journal of business research : JBR
7
International journal of production economics
6
The journal of product & brand management
6
Transportation research / E : an international journal
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
European journal of marketing : EJM
5
Review of industrial organization : RIO
5
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Report / Marketing Science Institute
4
The journal of brand management : an international journal
4
The journal of consumer marketing
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Applied economics
3
European review of agricultural economics : ERAE
3
Gabler Edition Wissenschaft
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing management : MM
3
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Report / Marketing Science Institute / Marketing Science Institute
3
Springer Proceedings in Business and Economics
3
Springer eBook Collection
3
SpringerLink / Bücher
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Annales Universitatis Mariae Curie-Skłodowska / H
2
Applied economics letters
2
Australasian marketing journal
2
Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
2
Branding competence
2
Business history
2
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Source
All
ECONIS (ZBW)
512
Showing
1
-
10
of
512
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1
Ingredient Branding : die Wirkung der Markierung von Produktbestandteilen bei konsumtiven Gebrauchsgütern
Havenstein, Moritz
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002071264
Saved in:
2
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
3
National brands versus private-labels : an empirical study of competition, advertising, and collusion
Parker, Philip M.
;
Kim, Namwoon
-
1995
Persistent link: https://www.econbiz.de/10000908298
Saved in:
4
Prices of private label and national
brand
food products
Jafri, Syed H.
;
Rogers, Trey
;
Padberg, Daniel I.
-
1993
Persistent link: https://www.econbiz.de/10000856702
Saved in:
5
Why do consumers pay more for national brands than for store brands?
Sethuraman, Raj
;
Cole, Catherine
-
1997
Persistent link: https://www.econbiz.de/10000988097
Saved in:
6
Why store
brand
penetration varies by retailer
Dhar, Sanjay K.
;
Hoch, Stephen J.
-
1997
Persistent link: https://www.econbiz.de/10000988118
Saved in:
7
National
brand
and store
brand
price competition : who hurts whom?
Sethuraman, Raj
-
1995
Persistent link: https://www.econbiz.de/10000917641
Saved in:
8
Current trademark problems
Derenberg, Walter Julius
(
contributor
); …
-
1974
Persistent link: https://www.econbiz.de/10000607442
Saved in:
9
Trademarks in developing countries
Vida, Alexander
-
1981
Persistent link: https://www.econbiz.de/10000607460
Saved in:
10
Die Markenwertmessung als Grundlage strategischer Markenführung
Riedel, Frank
-
1996
Persistent link: https://www.econbiz.de/10000562878
Saved in:
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