Norheim-Hansen, Anne; Meschi, Pierre-Xavier - In: Journal of business ethics : JBE 173 (2021) 3, pp. 599-616
When faced with the threat of negative reputation spillover from an alliance partner accused of environmental misconduct, the focal firm must decide whether to adopt a supportive or non-supportive response. We argue that this decision denotes a commitment escalation dilemma, but that factors...