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Goldschmidt, Simon; Junghagen, Sven; Harris, Uri - 2003

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New Products Commercialization in Cooperative Marketing Alliances as an Entrepreneurial Strategy : An Analytical-Comparative Study

Salimi Torkamani, Mehdi - 2014

Marketing of new products as an important part of the commercialization process, plays a critical role in the success … marketing aims. The paper concentrates on cooperative marketing alliances as a successful approach to commercialization of new … products, by studying the Iranian Football Premier League as a context for cooperative marketing alliances among football clubs …

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What goes around comes around : the impact of marketing alliances on firm risk and the moderating role of network density

Thomaz, Felipe; Swaminathan, Vanitha - In: Journal of marketing 79 (2015) 5, pp. 63-79

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The downside of prominence in a network of marketing alliances

Watts, Jameson K. M.; Koput, Kenneth W. - In: Journal of business research : JBR 104 (2019), pp. 196-205

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Strategic alliances in the marketing of international higher ecucation : a gramework for enduring and successful outcomes

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The mediating role of alliance marketing program creativity on the relationship between alliance orientation and market performace in the services industry

Kang, Seongho; Hur, Won-moo; Kim, Minsung - In: Managing service quality : MSQ ; an international journal 24 (2014) 5, pp. 522-540

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The role of the partner brand’s social media power in brand alliances

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Strategic alliances in fast-moving markets

Newman, Victor; Chaharbaghi, Kazem - In: Developing strategies for competitive advantage, (pp. 153-162). 1999

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Logistics leverage

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The structural evolution of multiplex organizational networks : research and commerce in biotechnology

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